Getting a Job in Social Media [Infographic]

It’s been three years since I first jumped onto the social media bandwagon. Technically, it has been longer but I think posting what I had for breakfast on Myspace/Facebook doesn’t count. The bandwagon ride was quite comfortable back then. There were lots of leg room and people didn’t really expect a whole lot from those … Continue reading

Social Media Leaders Podcast

I recently had the honor of participating in a podcast with John Hope-Johnstone. I met John when he was the CEO of Corvallis Tourism and I was the public relations manager at Travel Salem. John has an incredible depth of knowledge in marketing. He has spearheaded award-winning marketing strategies at Corvallis Tourism, written two books … Continue reading

@Portland_State Here You Go.

I recently read an article about how colleges can take their social media presence to the next level. It was an insightful article with good points on how colleges can embrace social media and use it to engage current students and recruit potential ones as well. After reading the article, I sent a tweet to … Continue reading

Rebranding Harry & David – the Gift Experts, not Jewelry Store

Two reasons why this article about Harry & David caught my attention: I noticed the company is based in Medford, Oregon. It’s alway interesting to read Oregon-related articles in national publications. Branding and social media. I seriously thought Harry & David was a company that sold jewelry. Am I wrong? What is that company called? … Continue reading

Kenneth Cole, Groupon, and…iCarly? A Public Backlash

UPDATE [Feb 11, 2011 at 12:35am]: Groupon Founder and CEO Andrew Mason posted on his blog that he “feels terrible that we [Groupon] made you feel bad.” Consequently, he has decided to pull the controversial Groupon ads from the air. Read more on his blog. Kenneth Cole, Groupon, and…iCarly? What do these have in common? … Continue reading

LivingSocial Takes a Page from Groupon

It’s been about a week and a half since I reaped the benefits of LivingSocial; a website that offers daily deals on various local businesses. Sound familiar? It’s because they’re basically the same as Groupon. For ten dollars, I purchased myself a $20 gift card for As easy as cutting coupons, I signed up … Continue reading

Power of Photography

Over the past three years, I’ve probably taken more than 5,000 photos! To some, that may be a lot. To others, not so much. Over the course of the past couple years, I’ve taken a lot of interest in photography, which resulted in my purchase of a nice Canon dSLR last summer. It’s amazing what … Continue reading