Social Media as a Social Science

I came across a Fast Company article that talked about how social media is more of a social science, and not technology. What really caught my attention was the following sentence: The value of social media comes down to people, relationships, and the meaningful actions between them. This brings up the argument of whether the … Continue reading

The 10 Million Dollar Kiss

I read an article from the Wall Street Journal titled, “Publicists Pump Up Value of Buzz; Don’t Believe the Hype.” The article touched on the issue of public relations measurement, a matter PR practitioners have been wrestling for a long time. It doesn’t matter if you work in an agency setting, a nonprofit, or if … Continue reading

Kenneth Cole, Groupon, and…iCarly? A Public Backlash

UPDATE [Feb 11, 2011 at 12:35am]: Groupon Founder and CEO Andrew Mason posted on his blog that he “feels terrible that we [Groupon] made you feel bad.” Consequently, he has decided to pull the controversial Groupon ads from the air. Read more on his blog. Kenneth Cole, Groupon, and…iCarly? What do these have in common? … Continue reading

Now Hiring: Social Media Strategists

First, I was wrong. In my previous post, I predicted that the Oregon Ducks would win a close championship game against the Auburn Tigers. Well, the Ducks lost. Sad, I know. In that same article, I also made some predictions in the social media and public relations field. Right or wrong is still to be … Continue reading

2011 – A Look Ahead

With 2010 in our rearview mirror, let’s take a look at the upcoming year and make some predictions: Oregon Ducks Football Wow, who would of thought the Ducks would be playing for the national title this year after losing….what’s his face, something Masoli??? But here we are, a couple days from facing off with those … Continue reading

Boom! Time for a Game-Changer.

My previous post made me reflect on some of my best work done at the Oregon State Fair. One of the many highlights has got to be my take on Old Spice’s “The Man Your Man Could Smell Like” television spot created by Portland-based advertising agency Wieden+Kennedy. I didn’t create a commercial, but I did … Continue reading

Do Women Outnumber Men in…?

Do women outnumber men in PR? That’s the question that came to mind last week after an event in Portland. Last week I attended a Public Relations Society of America (PRSA) Portland Metro Chapter New Professionals event at Maxwell PR; a boutique PR agency that I worked with while I was with Travel Salem. I … Continue reading