“You are a bus …

Great metaphor! “You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.” – Jim Collins Photo courtesy of x-hibit.  

Buzzin’ Around at Hive

This summer I’ve been interning at Hive, Inc. – a creative marketing agency located in Portland. It’s been a great experience! I’m able to utilize the knowledge I’ve gained during my first year at Willamette and apply it to what I’ve been working on at Hive. One of the most valuable skill-set I’ve learned is … Continue reading

Elaboration Likelihood Model – “Stop the Texts, Stop the Wrecks”

***The following is an excerpt/extension of my assignment submission as part of the Integrated Marketing Communications course I’m taking at Willamette University’s Atkinson Graduate School of Management.*** The Ad Council is a nonprofit organization with a mission of influencing positive social change through communications programs that make a difference in the society. A recent campaign … Continue reading

Social Media as a Social Science

I came across a Fast Company article that talked about how social media is more of a social science, and not technology. What really caught my attention was the following sentence: The value of social media comes down to people, relationships, and the meaningful actions between them. This brings up the argument of whether the … Continue reading

Rebranding Harry & David – the Gift Experts, not Jewelry Store

Two reasons why this article about Harry & David caught my attention: I noticed the company is based in Medford, Oregon. It’s alway interesting to read Oregon-related articles in national publications. Branding and social media. I seriously thought Harry & David was a company that sold jewelry. Am I wrong? What is that company called? … Continue reading

Now Hiring: Social Media Strategists

First, I was wrong. In my previous post, I predicted that the Oregon Ducks would win a close championship game against the Auburn Tigers. Well, the Ducks lost. Sad, I know. In that same article, I also made some predictions in the social media and public relations field. Right or wrong is still to be … Continue reading

Anthony Tham = Award-winner? [Preview]

Award-winner Anthony Tham…sounds nice, but I definitely can’t take all the credit. Last week, during the International Association of Fairs and Exposition (IAFE) Annual Conference in Las Vegas, the Oregon State Fair was awarded several awards in a number of categories. One of them involves the “Twitter Adventure” promotions event that I spearheaded while I … Continue reading