Social Media Leaders Podcast

I recently had the honor of participating in a podcast with John Hope-Johnstone. I met John when he was the CEO of Corvallis Tourism and I was the public relations manager at Travel Salem. John has an incredible depth of knowledge in marketing. He has spearheaded award-winning marketing strategies at Corvallis Tourism, written two books … Continue reading

Kenneth Cole, Groupon, and…iCarly? A Public Backlash

UPDATE [Feb 11, 2011 at 12:35am]: Groupon Founder and CEO Andrew Mason posted on his blog that he “feels terrible that we [Groupon] made you feel bad.” Consequently, he has decided to pull the controversial Groupon ads from the air. Read more on his blog. Kenneth Cole, Groupon, and…iCarly? What do these have in common? … Continue reading

LivingSocial Takes a Page from Groupon

It’s been about a week and a half since I reaped the benefits of LivingSocial; a website that offers daily deals on various local businesses. Sound familiar? It’s because they’re basically the same as Groupon. For ten dollars, I purchased myself a $20 gift card for Amazon.com. As easy as cutting coupons, I signed up … Continue reading

Google Fails to “Tip” their Deal with Groupon

Last week, Chicago-based website Groupon declined a $6 billion acquisition offer from Google. It was also rumored that Groupon rejected a $3 billion acquisition offer from Yahoo! last month. Did Groupon make a stupid move or was this a smart move which may result in an incredible revenue gain in the future? Groupon is a … Continue reading