“You are a bus …

Great metaphor! “You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.” – Jim Collins Photo courtesy of x-hibit.  

“Now Is The Time To Do”

Richard Branson is an entrepreneur. He founded Virgin Group, one of the world’s most respected brands. You might be familiar with Virgin Mobile or Virgin Airlines. But did you know that Branson has a hand in a wide range of sectors that include financial services, leisure, music, and more?! I recently came across an article … Continue reading

Buzzin’ Around at Hive

This summer I’ve been interning at Hive, Inc. – a creative marketing agency located in Portland. It’s been a great experience! I’m able to utilize the knowledge I’ve gained during my first year at Willamette and apply it to what I’ve been working on at Hive. One of the most valuable skill-set I’ve learned is … Continue reading

I Love Infographics, but…

I love infographics. I think it’s because of the visual appeal that brings “boring” numbers, stats, facts, etc. to life. I haven’t came along an infographic that I didn’t like…until now. The following infographic was posted on Mashable. The “info” portion of the infographic was great. It was the “graphic” that I did not enjoy…specifically, … Continue reading

Getting a Job in Social Media [Infographic]

It’s been three years since I first jumped onto the social media bandwagon. Technically, it has been longer but I think posting what I had for breakfast on Myspace/Facebook doesn’t count. The bandwagon ride was quite comfortable back then. There were lots of leg room and people didn’t really expect a whole lot from those … Continue reading

Social Media Leaders Podcast

I recently had the honor of participating in a podcast with John Hope-Johnstone. I met John when he was the CEO of Corvallis Tourism and I was the public relations manager at Travel Salem. John has an incredible depth of knowledge in marketing. He has spearheaded award-winning marketing strategies at Corvallis Tourism, written two books … Continue reading

Rebranding Harry & David – the Gift Experts, not Jewelry Store

Two reasons why this article about Harry & David caught my attention: I noticed the company is based in Medford, Oregon. It’s alway interesting to read Oregon-related articles in national publications. Branding and social media. I seriously thought Harry & David was a company that sold jewelry. Am I wrong? What is that company called? … Continue reading