Surprise! It’s from Walmart…

When you think of Walmart, do you think about steak? How about clothes? You probably answered no to both. While watching “re-runs” of the Olympics last night, I saw a Walmart commercial similar to their “Steak-Over” ad that has been airing for the past couple of months. Instead of steak, the behemoth company staged a … Continue reading

Elaboration Likelihood Model – “Stop the Texts, Stop the Wrecks”

***The following is an excerpt/extension of my assignment submission as part of the Integrated Marketing Communications course I’m taking at Willamette University’s Atkinson Graduate School of Management.*** The Ad Council is a nonprofit organization with a mission of influencing positive social change through communications programs that make a difference in the society. A recent campaign … Continue reading

More Changes Coming to Facebook

Social media has dramatically changed the way we communicate. It has also added a new dimension in business marketing. But how exactly does social sites such as Twitter and Facebook make money? Simple answer: advertising. Twitter has long promoted their “sponsored tweets.” Sponsored tweets is an advertising platform that “connect advertisers with tweeters.” Many major … Continue reading

Kenneth Cole, Groupon, and…iCarly? A Public Backlash

UPDATE [Feb 11, 2011 at 12:35am]: Groupon Founder and CEO Andrew Mason posted on his blog that he “feels terrible that we [Groupon] made you feel bad.” Consequently, he has decided to pull the controversial Groupon ads from the air. Read more on his blog. Kenneth Cole, Groupon, and…iCarly? What do these have in common? … Continue reading

Now Hiring: Social Media Strategists

First, I was wrong. In my previous post, I predicted that the Oregon Ducks would win a close championship game against the Auburn Tigers. Well, the Ducks lost. Sad, I know. In that same article, I also made some predictions in the social media and public relations field. Right or wrong is still to be … Continue reading

Boom! Time for a Game-Changer.

My previous post made me reflect on some of my best work done at the Oregon State Fair. One of the many highlights has got to be my take on Old Spice’s “The Man Your Man Could Smell Like” television spot created by Portland-based advertising agency Wieden+Kennedy. I didn’t create a commercial, but I did … Continue reading