Social Media as a Social Science

I came across a Fast Company article that talked about how social media is more of a social science, and not technology. What really caught my attention was the following sentence:

The value of social media comes down to people, relationships, and the meaningful actions between them.

This brings up the argument of whether the responsibility of social media belongs to the public relations department, or marketing, or sales, etc. Based on the sentence, I’d say social media belongs to PR. However, an effective social media strategy should involved all the stakeholders, not just one department. What do you think? From a company’s perspective, does social media “belong” to one department or another?

Continue reading the article. It talks about the psychology of social commerce, something we should all know about whether your’re a marketer or consumer.

Image courtesy of Fast Company


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